Outline of project timelines
If you are on the Enterprise Plan, you will need to submit the first version of your game file 6 weeks before the project launch date. You will also need to work with your Sales Director to build your marketing campaign schedule 4-6 weeks in advance of launch.
The reason that we ask for the file so far in advance is that large volume projects may require AWS server reservations (usually projects that require over 100 servers). Reservations are to ensure all your users get the best experience possible and do not have to wait for capacity. AWS requires 4-6 weeks notice to guarantee these server reservations.
We need the game file to be delivered to understand what type of servers and CCU are required for the game. We use this information for capacity planning and to calculate how many servers we need to reserve. Unfortunately, if the delivery of the game file is delayed, we cannot guarantee the session success rate in the terms of the agreement.
This is why it is important to lock down your metrics as soon as possible so that we are able to plan and reserve servers in advance to make sure your project goes smoothly. When we receive the final version of the game file we will submit the final capacity planning to our Operations Team so that they are able to deploy your game on time! We need to receive the final version of the game 3 business days before the project launch to allow time for this process.
One more thing to note is that once your project is deployed if you would like to add small marketing pushes or plan additional small traffic spikes (less than 100 servers per hour), we require 3 business days.